our story

Dylan and Blake met at Arizona State, training hard in different ways — Blake ran competitvely, Dylan bounced between running, tennis, and the weight room. Different sports, same problem: nothing they drank kept up with what they were putting their bodies through.

They started building Hydra in the back half of college — mixing formulas, testing on themselves, trying to fix a problem every serious athlete deals with and nobody seemed to be solving well.

After graduation, they backpacked across Europe together — five countries in two weeks, determined to see every sight no matter how far the walk. They logged more steps than either of them could count and ran themselves into the ground trying to replenish along the way. Somewhere in those two weeks, the idea stopped being a college project and became something they actually wanted to build for real.

They came home and got to work. Endura is the first product to come out of it: a formula built around highly absorbable electrolytes and paraxanthine, a modern alternative to caffeine, sourced and made right here in Arizona.

These days, Blake's always training for the next half, full, or ultra. Dylan's putting in around 12 miles a week, lifting heavy, and playing tennis when he can. Different training, same standard for what goes into their bodies.

Hydra Endura is for anyone who shows up and puts in the work, whatever that work looks like for you.

Because performance isn't just about race day. It's about doing more, every day.